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Client summaries that sound like coaching, not a meeting

By Virpi Tervonen
3 min read

Most coaches I know record and transcribe their sessions now, so the raw material for a summary is sitting there. The trouble is what the usual tools make of it.

A meeting-note AI hands you a corporate recap: decisions, action items, a tidy block of minutes. Run a coaching session through that and something is lost. The hour gets flattened into tasks, and the real work, the shift in how a client sees themselves, the thing they finally said out loud, reads like any other meeting. It felt like lowering the value of the session, so I did not use them.

Coaches handle this differently

There is no single way coaches keep a record. Many use meeting transcription tools. Some take a few notes by hand during the session. Others, as I did, leave the notes to the client, or send a couple of reflection questions afterwards so the client draws out their own takeaways and learning. Each of those has its place.

Here is the honest version. I stopped providing session summaries to my clients altogether. Part of it was the rest of the job: the client-management admin, the continued training the craft asks of you, the professional obligations, and the steady work of attracting clients. A summary for each individual client sat at the bottom of that list, week after week. But mostly, and brutally honestly, I found writing them horribly boring secretarial work, and a boring task has a way of stretching to take even longer than it needs to.

What I built instead

What changed was not more discipline. It was that I built the thing I wanted and made it part of CoachFlow.

The Client Summary feature in CoachFlow reads the session transcript and writes a recap for the client, in coaching language rather than meeting language. It covers what you worked on, the key insights, the realisations that mattered most, and what the client agreed to do. It is one of the four outputs CoachFlow produces from a session transcript, ready to copy or download.

A few things make it worth sending:

Creating a client summary with CoachFlow takes minutes, not an evening. I read what CoachFlow produced, change anything I would have put differently, add a detail it could not know, and send it to the client. The draft carries the weight, and the final say on what the client reads stays with me. That short edit is what turns a solid recap into one that sounds like me and fits the particular client.

A coach using it said it better than I can:

This is a lovely feature, and I appreciate how it is written for the client, using partnership language. A much more tailored coaching session summary than a Zoom AI summary offers.

That is the difference I was after: a summary that sounds like the coaching, not the boardroom.

If sending a summary to each client is the thing that keeps slipping down your list, this is the part I would hand over first. Run your next session transcript through it and read what comes back.

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